Noémi Piricz, Péter Bajor, Csilla Fejes – THE ROLE OF CONSUMER INVOLVEMENT IN OPTIMIZING THE ELECTRICITY SUPPLY CHAIN – SMART GRIDS, SMART CARS, SMART CONSUMERS?

Noémi Piricz, Péter Bajor, Csilla Fejes – THE ROLE OF CONSUMER INVOLVEMENT IN OPTIMIZING THE ELECTRICITY SUPPLY CHAIN – SMART GRIDS, SMART CARS, SMART CONSUMERS?

Noémi Piricz
Dunaújváros University of Applied Sciences, Department of Management and
Enterprise Sciences, Hungary
E-mail:
piriczn@uniduna.hu


Péter Bajor
Dunaújváros University of Applied Sciences, Department of Mechanical Sciences,
Hungary
E-mail:
bajorp@uniduna.hu


Csilla Fejes
Dunaújváros University of Applied Sciences, Department of Management and
Enterprise Sciences, Hungary
E-mail:
fejescsilla@uniduna.hu


Abstract


The electrification of personal, public and commercial transportation is
considered as one of the possible solutions to challenges such as global warming,
sustainability, and the limited availability of fossil fuels. The integration of electric
vehicles into the electricity portfolio present many challenges, but also opportunities
to the operation and planning of the electricity supply chain. The supply chain of
electricity is a unique one of its kind; not only because of the fixed distribution routes
and strictly pull strategy, but because the end consumer has the option to directly
contribute to the chain as a producer/wholesaler/system influencer as well. This study
investigates consumer attitude towards incentives supporting electric car usage, and
towards the promotion of active consumer involvement for electric car owners as
contributors in supply chain optimization. Research was conducted in central Hungary
(N=211), and results indicate that given the sufficient amount of state support and
concrete consumer benefits, consumers have the willingness to cooperate with smart
grids whilst creating a more balanced, more stable and more efficient electricity
supply chain.


Keywords: consumer involvement, electric cars, smart grid, supply chain
optimization

Last Update: October 26, 2017  

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October 26, 2017   395    BLMM 2017  
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