Mešić, I. – Internationalization of retailing

Mešić, I. – Internationalization of retailing

Assoc. Prof. Ishak Mešić, PhD
Faculty of Economics University of Zenica
Fakultetska bb, 72000 Zenica, Bosnia and Herzegovina
Phone: +387 32 444 700

Scientific paper


Integration and globalization of world market have resulted in retail trade internationalization. In many developed countries, the retail trade is faced with the problem of limited sales growth for the sake of saturation on the domestic market, and the enter on overseas markets is seen as a sustainable growth strategy. Therefore, this study was initiated by the basic research problem: increasing growth through internationalization of business. This paper aims to investigate and present the international activities of the European and global retailers and thus to show that the internationalization of retailing enables higher growth. During studies there are used different scientific methods: normative methods, data collection methods, content analysis, comparative, statistical, generic and other methods. Methods of data collection focused on the use of secondary data from books, magazines and websites. The research results show that the trend of internationalization of retailing is significantly present in European retailers and sales abroad represents a significant proportion of total sales and growth. However, top retailers the majority of their sales perform on the european market. The internationalization of retailing in the US is significant, but not as intense in developed EU countries. The internationalization of retailing in Japan is evident, but less than in Europe and the United States. Although, there is no doubt that the retail internationalization rhytm is speeded up, the majority of retailers realizes the maximum percentage of its turnover on the home market.

Key words: internationalization, trade, retail, globalization, market

Last Update: August 23, 2016  

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June 15, 2016   1994    BLMM 2014    
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