Radojko Lukić and Blaženka Hadrović Zekić (Serbia; Croatia) – PRODUCTIVITY ANALYSIS OF RETAIL TRADE IN THE EUROPEAN UNION AND SERBIA USING THE AHP-TOPSIS METHOD

Radojko Lukić and Blaženka Hadrović Zekić (Serbia; Croatia) – PRODUCTIVITY ANALYSIS OF RETAIL TRADE IN THE EUROPEAN UNION AND SERBIA USING THE AHP-TOPSIS METHOD

Radojko Lukić

Faculty of Economics, University of Belgrade, Serbia

E-mail: rlukic@ekof.bg.ac.rs 

 

Blaženka Hadrović Zekić

Faculty of Economics in Osijek, J.J. Strossmayer University of Osijek, Croatia

E-mail: hadrovic@efos.hr

 

Abstract

 

Measuring retail trade has received considerable attention in both theory and practice. Taking up this important issue, this paper analyses retail trade productivity by means of the AHP-TOPSIS method. The empirical research has shown varying retail trade productivity across different countries in Europe. For example, in 2016, retail trade productivity measured as sales per employee in Luxemburg, Belgium and the Netherlands exceeded the EU average. It can be seen from the decision matrix rankings obtained using the TOPSIS method that in 2016 in terms of retail productivity, the European Union seen as a single market ranked first, followed by individual countries: Malta ranked second, Luxembourg ranked third, while Germany was fourth. As for some countries in transition in South-Eastern Europe, Slovenia came 11th, Croatia came 23nd and Serbia came 18th. The application of new business models in retail trade varies across countries and, as a result, so does their retail productivity. 

 

Key words: efficiency, factors, trade, Serbia, AHP-TOPSIS method.

Last Update: November 26, 2020  

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November 26, 2020   140    BLMM 2020  
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