Segetlija, Z. – Space and technology – development and efficiency of retail trade

Segetlija, Z. – Space and technology – development and efficiency of retail trade

Full. Prof. Zdenko Segetlija, Ph. D.
Faculty of Economics in Osijek
Josip Juraj Strossmayer University of Osijek
Trg Ljudevita Gaja 7, Osijek, Croatia
Phone: +385 21 224 400; Fax: +385 31 211 604

Scientific paper


The paper sets out from the business space (selling space, shop warehouse space etc.) and technology in the retail trade as factors of development of the retail trade in a particular country. As important factors of retail trade effects, space and technology can be analysed from marketing and from logistic points of view (in the sense of implementation of modern business conceptions). The importance of space and technology is also observed in the analysis of principal development directions in the formation of retail operating units.

On the basis of the chosen indicators and accessible statistics for selected European countries (and in particular for the Republic of Croatia), the author analyses the development of retail trades in respect to the reached relative size of selling space and the used technology. Additionally, for selected countries, there is also an analysis of the efficiency of retail trade in relation to the used selling surfaces. Based on the performed analysis, it can be concluded that, in addition to the relative size of the selling space, indicators relating to the use of modern technologies and logistical solutions should also be used as indicators of development of retail trade. This would allow for a better explanation of insufficient efficiency of retail trade for the total economic development of the observed countries.

Keywords: retail trade, selling surface, business logistics, retail supply chain, Republic of Croatia

Last Update: June 17, 2016  

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June 15, 2016   1548    BLMM 2014  
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